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Pokémon Go

Posting in Trends on LGMA.tv August 14, 2016

To inaugurate this new page, let me propose this article from the TechCrunch newsletter: https://techcrunch.com/2016/08/13/the-pokemon-go-influence-on-new-tech/?ncid=tcdaily

The Pokémon Go influence on new tech

Posted by Dr. Roger Smith

If these first paragraphs appeal to you, you will find the full article at: https://techcrunch.com/2016/08/13/the-pokemon-go-influence-on-new-tech/

More about Pokémon at http://www.pokemongo.com/

Owner: Niantic Labs

Pokémon Go has changed the trajectory of the world on a scale just slightly smaller than Google Search and Facebook, but still to a magnitude that will be felt through all industries in the coming years. To many, it looks like a very simple game that incorporates a few unique and compelling features. But this game has taken technologies from niche research and gaming communities and thrust them into the world’s consciousness.

Suddenly everyone understands what “augmented reality” means and how an artificial digital world can be mapped onto the real physical world. Neither of these is new, but they garnered little attention until they appeared in a concrete, compelling and simple free game for every cell phone in the country.

Augmented reality is a technique for layering data from one or more virtual worlds onto the real physical world. It has been demonstrated and used in military situation awareness and aircraft maintenance applications for years. But it has barely escaped these kinds of niche communities.

Overlaying virtual and physical worlds seemed like a plaything for nerds until it was coupled with the ubiquitous cell phone. Then it became a way of enhancing how we interact with everything on the planet, from entertainment and emergency response to education and healthcare, to name but a few.

The mapping of virtual and physical worlds is exactly what Google Maps and all similar apps already do. But those limit themselves to layering information about objects, businesses and buildings, which actually have an almost identical physical presence. We are accustomed to the digital map knowing the route to our destination, the location of traffic jams and the operating hours of a company, as well as and providing customer experience reviews. Each of these comes directly from our older experience with paper maps, telephone directories and newspaper reviews. But creating entirely new and artificial information like PokéStops and PokéGyms is a revelation to most people. This begs the question: “What else can be mapped to the real world?” and “What value can be created by doing so?”

 

The rest of this article can be found at:

https://techcrunch.com/2016/08/13/the-pokemon-go-influence-on-new-tech/

Enjoy!

georges_leclereGEORGES LECLERE

CEO

 

One of the very first TV anchors to use Interactive Television in the 1980’ in France, Georges is currently involved in the OTT Streaming service VeoNet.tv and in the Views of the World Film and Music Festival in Montreal, Canada as well as in some TV productions.
For more complete Biography, click here

 

james_wurst JAMES WURST

Editorial Director

 

Jim is a journalist specializing in international affairs and has been based at the United Nations since 1987. He is the author of The UN Association–USA: A Little Known History of Advocacy and Action (Lynne Rienner Publishers, 2016).


For more complete Biography, click here